Market Research Individual Assignment Essay Example | Topics and Well Written Essays - 1000 words

Market Research Individual Assignment - Essay Example This is the reason why market research is being given more and more importance by the business top heads and the specialists who devise such plans to take the business forward. What is required now is a vision to set things right through the different manifestations of the market research and to make sure that this market research will bring positive results for the business in the end. The problems that a business might face at one point in time are very closely aligned with how well its market research has been conducted. This means that the issues which plague it in a number of different divisions are given the significance. This will make sure that the market research comes to the rescue of the people who are concerned with the business domains and settings. If the market research is conducted in a proper manner and used in an adequately sound way, there is no reason why a business should find itself behind the intelligence measures, which are so required in the time and age of t oday. Even though market research is divided into primary and secondary research, the fact of the matter is that both of these remain very pertinent towards gaining an understanding of the business dynamics, as has been evidenced through research and practice. The primary research finds out where the personal observations and direct experiences are made use of within the business enterprise yet the secondary research has more credibility – coming in directly from established sources like books, journals, periodicals, magazines, websites, newspapers and so on. The basic difference between the two is that the primary research is conducted separately for every project that is run within the business settings while the secondary form of research comes with knowledge, time and experience. The manner in which these market research domains can benefit the business is open to a number of perceptions and perspectives. Some believe that it has little scope and if of minimal practice ye t the majority of the people hold the opinion that it is indeed a very essential barometer of finding out where success lies within the business regimes and what more could be done to exploit the very same in the coming times. When the top management wants to go ahead with a particular project or undertaking, it needs to make sure that it has covered itself in a number of different ways, most significantly through both primary and secondary research bases. In essence, the role of the top management is of dire consequence to the overall success or the complete lack thereof of the business domains. If this is ensured, many tasks would be completed in an easy going way (Douglas, 2000). The top management needs to know what mistakes it is making in the wake of the market research initiatives which remain important, and if these are not taken in proper accordance, then there could be serious repercussions for one and all within the realms of an organization. The various types of data tha t are made use of within an organization comprise of its understanding as to how and where this data will actually be made use of. What this suggests is the fact that such data measures are handled differently by the varied departments within a business enterprise and are looked after well by the ones who are most closely associated with the same. Certain data is geared to suit the needs of the stakeholders while other is related with what the

Leadership and mentoring Essay Example | Topics and Well Written Essays - 4750 words

Leadership and mentoring - Essay Example The effects of leadership decisions on organizational growth are many.In fact, appropriate leadership practices can highly enhance the performance of a particular organization, an issue that needs to be taken into consideration when having to evaluate the role of leaders in establishing and promoting organizational strategies. In any case, leadership has been proved to be a critical concept for organizations operating in different industries. However, in most cases, the ability of leaders to promote effective strategies is doubted; failures in providing guidelines or making accurate provisions in regard to the potential needs of a specific plan seem to be common aspects of the leadership worldwide. Current study reviews the characteristics and the requirements of leadership as compared to mentoring. Reference is particularly made to the potential interaction between leadership and mentoring and the role of its of these concepts in the success of plans, either in the short or the long term. Both these concepts, leadership and mentorship, are explored in the context of the business environment. At the same time, the personal perceptions on leadership are presented. Using the example of leadership in work, the personal responses to the needs of such a role are described and explained. It is proved that leadership can highly affect the success of projects in all sectors; moreover, the personal experiences on leadership, as evaluated through an appropriate theoretical framework, lead to the following assumption: leadership and mentoring have a key role in the success of organizational plans. Moreover, the involvement of leadership and mentoring in the context of a business can be made clear in all parts of the business; in the workplace leadership is critical for the development of an effective relationship between the employee and the employer. In the long term, the success of leaders is necessarily evaluated by their competencies and experience, but also by their willingness to support all aspects of their organization’s activities without setting their own interest as a priority. 2. Literature review on leadership and mentoring 2.1 Definitions The development of leadership has been related to a series of different sectors; in fact, leadership has been involved in many social, economic and political activities. According to Daft and Lane (2008) the value of leadership as a social phenomenon has been identified quite early, even from the ancient times. However, it was just in ‘the twentieth century that scientific research on leadership first appeared’ (Daft and Lane 2008). A key characteristic of leadership is its complexity. More specifically, due to the high range of activities in which it is involved, leadership has been described using different criteria (Daft and Lane 2008). A common definition of leadership is the following one: leadership is ‘an influence relationship among leaders and followers who intend re al changes and outcomes that reflect their shared purposes’ (Daft and Lane 2008, p.4). In other words, leadership is defined by the perceptions of leaders and followers, as these perceptions are likely to affect the style of the leaders but also the relationship between leaders and followers. The above definition has an important implication: no reference is made to the potential independency of leaders from their followers neither to the independency of the latter from the former. In other words, leaders and followers are considered as fully committed to the achievement of certain common goals, a fact that cannot be verified by the social and economic practice. In fact, many leaders tend to decide independently, without being influenced by the percepti